If you’ve been paying any attention to logo design, typography logos should be among the first choices.
Typographic logos, commonly referred to as text-only logos, distill the company’s identity down to its simplest elements without the use of symbols or abstract designs. They help you convey the personality of your brand through creative color strategies, clever font changes, and letter styles.
In today’s blog, we will share some innovative logos that will make the targeted audience wow!!
However, before moving to the main topic, let’s first understand what is a Typographic logo. So let’s start the party!!
What are Typographic Logos?
Typographic logos skip the final element but use the first two. They are typeface-based logos, which means that their main way of attracting their target audience is typically text set within a specific design.
In this logo most typographic logos use one of four font families: serifs, sans-serifs, scripts, or decorative fonts. Different typefaces have different personalities, and they usually fall into families that can convey an array of ideas together.
Vans
Upon first inspection, the Vans symbol seems to be very simple. It’s all capitals, it only uses one color, and the font isn’t really hitting, uncommon, or exotic.
Still, one design element—a “character feature” applied to the V—makes it look distinct from other logos that are similar. The element not only helps the company’s name stick out, but it also symbolizes forward motion, enabling Vans’ audience to visualize themselves racing or doing other physical activities just by looking at the logo.
Think about integrating a typical character into your own logo that sends an idea about the kind of service or value you give to your customers.
Coca-Cola
Coca-Cola’s peculiar script font can leave you happy and might even excite your taste buds. Handwriting-inspired font styles are elegant, individualized, and can demonstrate a brand’s creative side. Additionally, food and beverage firms frequently use the red logo because people naturally connect them with excitement and hunger.
Casper
Similar to Vans, Casper’s logo is a precise, readily identifiable wordmark since it includes a unique characteristic, a single color, and simple typography. Even if someone else applied the same font and color palette, the extra curl added to the C will help the logo stand out and remain original.
Flickr
Changing the color of just one letter or word in your logo is another clever use of color. To get the most impact, color-code the letter you want to attract the most emphasis to. Flickr changed their logo to include the vibrant pink “R.” It immediately sticks out in contrast to the rest of their emblem.
FedEx
It’s hard to talk about logos without discussing the FedEx logo. It is still used as an example to highlight how a simple typographic logo can stay relevant even though it originated more than 20 years ago 1994.
Their use of two colors symbolizes every sector the firm serves, and the inclusion of a hidden arrow to denote timely delivery demonstrates how well-considered space can give your logo multiple meanings.
Google created the web design concept. They designed their logo specifically for use on the internet, аѕ compared to designing logos for stores, packaging, and advertisements on television. Its unique colours render it easier to see on small shows and contribute to its recognition and recall, two qualities that are critical for a business logo design.
Google has changed its font design all over time to stay current. They now utilize a modern, flat sans-serif typeface, which is popular among digital businesses like Facebook and Twitter.
The New York Times
One of the best tricks designers use is to choose a typeface that seems older to emphasize how old and mature a brand is.
The calligraphy typeface of the New York Times successfully conveys the brand’s history in the news sector. Although the typeface isn’t the most readable, it emphasizes their experience in contrast to more contemporary competitors.
London Science Museum
The initial design studio posted some hurtful remarks, that sparked some controversy when the London Science Museum changed their logo.
The sans-serif typeface employed in the new logo gradually transitions from a bold to a smaller, regular-sized font. The gradient color scheme complements the design efficiently and provides a dynamic logo.
The use of a sans-serif typeface might be acceptable if your brand is contemporary, has a clear past, and is well-established online. Also, you from tell a story with your own logo by utilizing different font weights.
